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What’s New?

Brand NEW Promotional Empowerment Tools and Tiered Quantity Discounting Feature – 3/28/2019

Now you can be more creative with your promotions. Whether you want to create a promotional discount around everything, one item or even a service like “per urine treatment” you can. You can also create Tiered Sub-Total Quantity discounts; but as always the consumer can only utilize ONE discount per order. The video is 15 minutes, but well worth the view to understand the Power of FittleBug Promotions.



New Enhanced Feature added to Google Calendar

As many are aware we are one of the only options on the market for two-way syncing of data between Google Calendar and your CMS program. As of 12/9/18 we just made an enhancement that we hope you like. Prior the information placed in the text box of a GCAL entry would get overwritten when the data from the FittleBug API would come over. Some clients used to place data in the GCAL text are such as location and or notes on the booking. Some even use it as a Quasi CMS program. An issue would occur when clients would want to use our Distance Deny or Incentive features – the data in their GCAL text area would get over-written. Fixed. Now clients can utilize both GCAL Text area and Distance Incentive or Deny features without deletion of any data – if they post above the line….

FittleBug Google Calendar

It’s Official:

FittleBug to be a “Preferred Alliance Partner” For Chem-Dry’s 3,400 Franchises


Steve Mastio


Chem-Dry Adds FittleBug© Scheduling Platform as

Preferred Alliance Partner (PAP)

Partnership will provide real-time, 24/7 scheduling option to customers

St. Charles, Ill. (May 15, 2018) – As today’s consumers increasingly demand quality and convenience, national carpet and upholstery cleaning service Chem-Dry will now meet those demands by leveraging the FittleBug© service business scheduling platform via its franchises.

Founded in 2009, FittleBug provides real time, 24/7 scheduling services to the carpet cleaning industry as well as other service industries, saving companies time and money while increasing sales and upsells. Similar to how airlines and hotels can book flights and rooms around the clock, FittleBug offers extreme convenience to today’s busy customers by allowing them to book service appointments online, anytime.

Founder Steve Mastio developed FittleBug when he discovered that many service-based companies were spending large amounts of time answering customer inquiries and scheduling appointments. “While customer service is, of course, paramount, I knew there had to be an easier way to cater to a segment of customers that just wanted to book a service without a lot of back and forth,” he explained. “There’s a large segment of customers looking for convenience and speed. And that’s what FittleBug provides.”

FittleBug offers businesses complete support during set up. The platform easily integrates with service providers web sites and can be customized with the business’s colors, logos, banners and more. And, FittleBug seamlessly integrates with ServiceMonster or other existing platforms and calendars.

Much more than a web site contact form, FittleBug literally allows customers to view a business’s services, pricing and down to the minute available times so they can book the service time that is most convenient to them. It’s convenient for the customer, of course, but also for the business because it can dictate and shows the exact time that is needed to perform the requested service along with travel time allowing more business during a work day than traditional blocks of time.

The platform enables businesses to offer discounts for certain zip codes and other promotion incentives based on marketing strategy. Companies can also offer additional information or explanation at every point of the customer’s booking process. Then, customers can easily pay online and receive a confirmation email immediately following their FittleBug session. And, FittleBug offers tools for companies to help generate repeat business, including a drip email campaign with suggested periodic service reminders, as well as a one-click Social Media Referral Tracking Tool called S.A.F.E. (Save a Friend Effort) utilizing Facebook, Google+, Twitter, LinkedIn and email.

While FittleBug has many customers in the carpet cleaning industry, it can easily be used across nearly any service related business from carpet cleaning, air duct cleaning, HVAC, gutter cleaning, dog grooming, salon services, and more.

“There really should be no hesitation for service companies to offer this type of scheduling option to their customers,” added Mastio. “It’s what customers want. Why not give it to them?”


About FittleBug

FittleBug is an online platform that provides real-time scheduling for the service industry.  Founded in 2009 FittleBug has helped hundreds of businesses increase sales while reducing costs.  For more information, visit .

About Chem-Dry

Founded in 1977, Chem-Dry is the world’s leading carpet and upholstery cleaning service with a network of 3,500 units in 50 countries serving over 10,000 homes a day worldwide. Its green-certified solution and proprietary Hot Carbonating Extraction cleaning process provide a deeper clean, allow surfaces to dry faster, and leave homes healthier. For more information about Chem-Dry or to find a local operator, visit

Trends in Technology” by Jeff Cross Sr. Editor
ISSA/Cleanfax Magazine, April 2018

Read what the leading Association (ISSA) and Expert (Jeff Cross) in the Cleaning World think about the approach of Real-Time Booking as was built by FittleBug.

You wanted it – we built it!   So Use it!

Set the miles between EVERY appointment location on the books so others seeking available time won’t have you zig-zagging around town farther than you want!

FittleBug’s creator Steve Mastio interviewed with others in December 2015 CleanFax Magazine article…

CleanFax Article Interview with Steve Mastio


It’s more than Booking in Real-Time, it’s Marketing Automatically!

Automated Email Notifications – Set ’em & Forget ’em

Now you don’t have to worry about merging your clients with outside Email Marketing tools like MailChimp, AWeber, or Constant Contact…with the new version of FittleBug it’s as easy as set ’em & forget ’em.

  • Want to customize your own Booking Notifications, Personal Thank-You emails, Appointment Reminders, Holiday Specials…. DONE!
  • Want these emails to fire out 24/7 based on triggered events like 24 hours prior to each appointment or 9 months after one… DONE!
  • Want to personalize each one with first, last or full name; appointment date, job start time, order details like date, time and services chosen…DONE!
  • Do you already have template emails in other programs? In seconds they can be imported in to the FittleBug Automated email program… DONE!

Notifications Example

Assign Any Category to a Truck/Person

  • Do you service a certain item that can only be performed by certain trucks or people because of equipment or skill set needed and you only want to allow consumers to view and choose those trucks/people’s time… DONE!

Assign Category to Provider Example

Point of Choice Information Assistance

We’ve all done it – we get ready to chose something online and wonder if we are choosing the correct thing. Confusion causes Resistance!

  • Want the ability to give the consumer more information at the exact time they are trying to evaluate their choices, without making them open more browsers… DONE!
  • Want to present an image of the choices so they can see differences… DONE!
  • Want them to be reminder of things that are on your company website… DONE!
  • Embed a video to really make it easy to understand… DONE!

Information Setup Example
Information Video Pop Up Example
Information Image Pop Up Example
Information Pop Up – HTML
Mobile Ready with Adaptive Technology

  • Do you have a lot of clients that use iPhones, Android Phones, or Tablets… Done!

Take a look on your phone by typing in:

On the Administration Side of FittleBug…

  • We have redesigned the scheduling layout for even better consumer usability and allowing the calendar to load even faster… DONE!
  • We now have the ability to Create and then Hide Categories/Subcategories… Why you say… Now you can create Promotions tied to saved quotes and hidden items. For Example, by creating a subcategory called: “Promo:Upholstery-Free Deodorizer” , you can hide this from all consumers viewing , yet just give the Promo code to those you want. They will see the Free promotion when they put in the Promo Code… Done!

Hidden Category/Subcategory Example


FittleBug instantly syncs calendars with ServiceMonster, reducing administration time, cost and frustration of double entry.

Both Steve Mastio (maker of FittleBug) and Joe Kowalski (maker of ServiceMonster) strive to bring empowering products to the carpet cleaning industry. With the latest version of FittleBug consumers can book you online and NOW all the information flows immediately into your ServiceMonster software. Don’t worry about having to update both calendars. If you need to change the time or date of an appointment in ServiceMonster, it automatically updates your online calendar of availability to the consumers on FittleBug. If you don’t have or need Service Monster, just keep track of your appointments with the FittleBug calendar.

Think how nice it would be to just clean and not worry about administration scheduling.

Click to Zoom

The FittleBug calendar is ALWAYS in sync with your internal ServiceMonster Calendar, so there is no chance for double booking or need for double entry.

CleanFax Magazine – The Power of Software

Jeff Cross, Sr. Editor of CleanFax Magazine writes about Software that can assist carpet cleaners with running their business and the importance of staying up to date. Mentions BusinessBridge and FittleBug Real-Time Scheduling as a leading technology for online scheduling.

Read More…

Quoted about FittleBug in CleanFax Mag

Steve Mastio was quoted in CleanFax magazines July 2012 edition “Business Building Tools”

Read More…

BusinessBridge Owner catches eye of National Press

Steve Mastio, a 51-year-old entrepreneaur who owns Business Clean Inc., is seeking investment from a crowdfunding website to launch a new web-based business.

St. Charles Patch originally featured Mastio’s project, FittleBug, in August. FittleBug is a tool developed by Mastio for booking everyday services online. Once a business is set up with FittleBug, customers can use it any time of the day to schedule a service exactly when they want it done. Mastio said it eliminates the need to wait in line or track down an employee over the phone.

Read More…

FittleBug, ServiceMonster make job scheduling easier

Job scheduling just got a whole lot easier. FittleBug now syncs calendars with ServiceMonster,

Read More…

Carpet Cleaning Forum Post

This client shares his early success having FittleBug. Sometimes having the courage to change is not considered courage, but business sense.

Read More…

An enormous change is about to hit this $15 billion industry

Accounting Today, Gene Marks
Read More…

Today’s Software Solutions

When your company needs an edge, these options are the answer.

A solution? Making sure your website has an online scheduling tool that gives your customers the ability to make their own appointments. Convenience like this means you won’t miss those valuable jobs that often go to the first company to answer the telephone.

Steve Mastio of BusinessBridge Inc., which operates the “FittleBug” online scheduling tool, believes in “empowering” the customer so they are in control.

Read More…

BusinessBridge Selected for TechWeek Launch Contest

Chicago TechWeek

BusinessBridge Inc., “Maker of FittleBug Real-Time Scheduling” has been chosen to compete among other technology companies in the up-coming TechWeek/Chicago on Thursday 6/26.

Techweek is a seven-day conference, expo and festival where entrepreneurs, tech visionaries and thought leaders meet to enable the innovation ecosystem in the cities of Chicago, Detroit, Los Angeles, Miami and New York. Techweek curates compelling programming that allows a global spotlight to shine on each ecosystem and its leaders. Past speakers include Rahm Emanuel (Mayor, Chicago), Travis Kalanick (CEO, Uber), Craig Newmark (Founder, Craigslist), Barney Harford (CEO, Orbitz), Dan Gilbert (Founder, Quicken Loans), Peter Diamandis (Founder, X PRIZE) and Pitbull (World renowned musician).  The Techweek expo has gathered more than 200 sponsors, including companies such as Google, Groupon, MicrosoftMotorolaRedbox, Uber and WordPress. The after-parties at Techweek have become famous for events like the Bootlegger’s Ball, attracting sports teams such as Stanley Cup Champions the Chicago Blackhawks and for hosting entertainers like Calvin Harris.

Read More…

Quick Readers Digest Version (13 mins)


FittleBug Features

  • Empower your Customers to Schedule &
    Self-checkout / Pay online
  • Cut costs of hiring an employee to answer the phone for you
  • Allow Your customers the convenience to BOOK ANYTIME
  • and Many More..


Try a Free Demo


Client Results

585 FittleBug Jobs/Year = $136K/Year
Click Play to See Video

View FittleBug Real-Time Booking On